塑料袋:茶葉包裝設(shè)計應(yīng)注意什么?
來源:http:/// 日期:2022-11-24
茶葉作為流通性非常強的商品,也同樣適用。好的茶葉包裝都具有收藏價值,同時也可以循環(huán)使用,在崇尚低碳消費的大時代背景下,既節(jié)約了資源,也是對傳統(tǒng)茶文化的一種弘揚和傳播。
Tea, as a commodity with strong circulation, is also applicable. Good tea packaging has collection value and can also be recycled. Under the background of advocating low-carbon consumption, it not only saves resources, but also promotes and spreads traditional tea culture.
精美別致的包裝設(shè)計,不僅能給購買者以美的享受,而且在茶市銷售方式靈活多變的情況下,能夠非常大的激起消費者的購買欲望,促進茶葉的銷售。
Exquisite and unique packaging design can not only give buyers the enjoyment of beauty, but also greatly stimulate consumers' desire to buy and promote the sales of tea under the flexible sales mode of the tea market.
.早的茶葉包裝一般限于滿足茶葉的防潮碰、防異味、防髙溫、遮光深藏,讓茶葉保持合適的濕度和溫度以 茶葉的營養(yǎng)成分不流失少流失和色香味變化不大,并方便人們購買后的攜帶、貯藏和運輸。好的茶葉包裝設(shè)計就是要在簡單的需求基礎(chǔ)上做到實用、簡潔、直觀、美化。
Early tea packaging is generally limited to meeting the requirements of moisture-proof touch, odor prevention, high temperature prevention, and dark storage of tea, so that tea can maintain appropriate humidity and temperature, with no loss of tea nutrients and little change in color, aroma, and convenient for people to carry, store, and transport after purchase. Good tea packaging design is to be practical, concise, intuitive and beautified on the basis of simple needs.
茶葉是一種綠色飲品。,我們要充分了解茶葉的特性以及眾多容易造成茶葉品質(zhì)發(fā)生變化的因素,從選材上避免不利于茶葉貯藏運輸?shù)囊蛩?;其次,要了解各種包裝材料的特性,根據(jù)茶葉的不同,選擇不同屬性的包裝材料,或木質(zhì)、或PC、或亞克力、或紙盒等等,材料的選擇不能千篇一律。
Tea is a green drink. First of all, we should fully understand the characteristics of tea and many factors that are likely to cause changes in the quality of tea, and avoid factors that are not conducive to tea storage and transportation from the perspective of material selection; Secondly, we should understand the characteristics of various packaging materials. According to the different tea leaves, we should choose packaging materials with different properties, such as wood, or PC, or acrylic, or paper boxes. The selection of materials should not be uniform.
我們要充分感受不同包裝材質(zhì)的特性,務(wù)求包裝材質(zhì)與茶葉特性符合,只有這樣,包裝設(shè)計才能在滿足基本的貯藏和運輸?shù)墓δ軙r做到。
We should fully feel the characteristics of different packaging materials and ensure that the packaging materials are consistent with the characteristics of tea. Only in this way can the packaging design be perfect when meeting the basic functions of storage and transportation.
橘生淮南則為橘,生于淮北則為枳,茶葉也是同樣的道理,不同的水土種出的茶樹口味天差地別,而且地域的差異也會導(dǎo)致不同地域?qū)Σ璧睦斫獯嬖诓煌枞~包裝設(shè)計要突出這種不同,宣揚自己特色的內(nèi)容,增加消費者的關(guān)注度。
Orange grows in Huainan is orange, while it grows in Huaibei is trifoliate orange. The same is true of tea. Tea trees grown in different soil and water have different tastes, and regional differences will lead to different understanding of tea in different regions. Tea packaging design should highlight this difference, promote the content of their own characteristics, and increase consumers' attention.
茶葉包裝設(shè)計對的系統(tǒng)性、延續(xù)性、風(fēng)格、傳統(tǒng)等的考量,就是茶葉包裝設(shè)計的傳統(tǒng)延續(xù),每個產(chǎn)品的設(shè)計都負責(zé)總的風(fēng)格規(guī)劃。同時,為了體現(xiàn)同一中不同系列產(chǎn)品的差異,不得不在設(shè)計中進行再次創(chuàng)新與突破。這樣,通過富含地域性和獨特性的茶葉包裝設(shè)計,消費者就能根據(jù)日常印象對該茶葉進行尋找并對印象進行強化。
The consideration of tea packaging design on the systematicness, continuity, style and tradition of the brand is the traditional continuation of tea packaging design. Each product design is responsible for the overall style planning. At the same time, in order to reflect the differences between different series of products in the same brand, we have to make innovations and breakthroughs again in the design. In this way, through the tea packaging design rich in regionality and uniqueness, consumers can find and strengthen the brand's tea according to their daily impression.
茶葉包裝設(shè)計要重視人的感情和愿望,讓消費者在購買或者見到茶葉時,得到美好的暗示和歡樂的聯(lián)想,如包裝材質(zhì)的選擇,木制包裝可以運用傳統(tǒng)的雕刻、書法、字畫等多種藝術(shù)手段,甚可以引入名家大家的作品,增加茶文化色彩。
Tea packaging design should pay attention to people's feelings and wishes, so that consumers can get good hints and happy associations when buying or seeing tea, such as the choice of packaging materials. Wooden packaging can use traditional carving, calligraphy, calligraphy and painting and other artistic means, and even introduce the works of famous experts to increase the color of tea culture.
陶瓷包裝典雅精美,造型獨特,經(jīng)過一千余年的發(fā)展,陶瓷藝術(shù)已經(jīng)可以素刻鑲嵌、描金、絲綢印花等裝飾,青花瓷等傳統(tǒng)器型納入我們的視野,可以使茶葉包裝更加賞心悅目,提升消費者購買意愿。
The ceramic packaging is elegant and exquisite, with unique shape. After more than a thousand years of development, ceramic art has been able to be decorated with plain engraving, inlaying, gold painting, silk printing, etc., and traditional shapes such as blue and white porcelain have been brought into our view, which can make tea packaging more pleasant and improve consumers' purchase intention.
另外,金屬玻璃、復(fù)合材料材質(zhì)的選擇,因為其非常強的可塑性,包裝本身擺在室內(nèi),儼然一個富有傳統(tǒng)藝術(shù)感的擺件,增加消費者購買的親近力。
In addition, the choice of metal glass and composite materials, because of their very strong plasticity, makes the packaging itself placed indoors, just like a traditional art display, which increases the affinity of consumers.
含蓄和意境是茶葉包裝設(shè)計的較高層次,可以充分體現(xiàn)出茶文化的中庸、內(nèi)斂、協(xié)調(diào)、平衡的理念。謀求人與自然、社會的和諧統(tǒng)一,茶葉的包裝設(shè)計也是同理,要充分考慮茶葉口感與色彩、品質(zhì)與茶器、茶文化與消費者生產(chǎn)者的高度和諧,讓茶葉包裝對消費者產(chǎn)生非常大的吸引力。
Implicitness and artistic conception are the higher level of tea packaging design, which can fully reflect the philosophy of moderation, introversion, coordination and balance of tea culture. To seek harmony and unity between people, nature and society, tea packaging design is the same. It is necessary to fully consider the high harmony between tea taste and color, quality and tea ware, tea culture and consumer producers, so as to make tea packaging very attractive to consumers.
①要注意色彩搭配。色彩是消費者看到商品時的..印象,是吸引顧客的重要因素,商品屬性的制約著包裝的色彩,茶葉包裝要選用清新淡雅、質(zhì)樸自然的色彩搭配,根據(jù)消費群體的習(xí)俗和欣賞習(xí)慣,同時考慮到茶葉的檔次、銷售場合等進行色彩搭配,要注重整個品系的色彩風(fēng)格的統(tǒng)一。
① Pay attention to color matching. Color is the impression of consumers when they see the goods, and it is an important factor to attract customers. The commodity attribute restricts the color of the packaging. Tea packaging should use fresh, elegant, simple and natural color matching. Color matching should be carried out according to the customs and appreciation habits of consumer groups, taking into account the grade of tea, sales occasions, etc., and attention should be paid to the unity of the color style of the entire product line.
②注意形象與時俱進。包裝的圖案設(shè)計功能可以使商品更加形象、生動,茶葉包裝設(shè)計要避免選擇陳舊、繁瑣的圖案,要與時俱進,選用符合時代發(fā)展的圖案樣式。
② Pay attention to the image and keep pace with the times. The pattern design function of the package can make the goods more vivid and vivid. The tea packaging design should avoid selecting outdated and cumbersome patterns, keep pace with the times, and select patterns that conform to the development of the times.
③加強文字裝飾。將漢字進行藝術(shù)的設(shè)計和夸張,可以提升茶葉包裝的關(guān)注度。茶葉包裝的文字設(shè)計定要簡潔明了,要充分體現(xiàn)茶葉的商品屬性。傳統(tǒng)書法是一個不錯的設(shè)計選項,但要選擇易懂易讀容易辨認的字體,讓消費者辨識包裝時能一目了然。
③ Enhance text decoration. The artistic design and exaggeration of Chinese characters can enhance the attention of tea packaging. The text design of tea packaging must be concise and clear, and fully reflect the commodity attributes of tea. Traditional calligraphy is a good design option, but you should choose a font that is easy to understand, read and recognize, so that consumers can recognize the packaging at a glance.
茶葉包裝設(shè)計包含文化、美學(xué)、構(gòu)圖等多項內(nèi)容,承擔(dān)著對茶葉的推廣與傳承,來源于網(wǎng)絡(luò),僅供參考
Tea packaging design includes culture, aesthetics, composition and other contents. It undertakes the promotion and inheritance of tea brands. It comes from the Internet and is only for reference
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